Welcome to the NEW Norton Sporting Goods Site!

We are a Class III firearms dealer and carry SilencerCo, Gem-Tech, and Advanced Armament Corporation suppressors in stock. Call today to check on availability and pricing for all of your hunting, shooting and fishing needs. Our knowledgeable and courteous staff are ready to answer your questions at 740-726-2616.

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Located in Sparta, Wisconsin, Mathews, Inc. currently employs a staff of over 300 people and operates three local facilities to a diverse line of archery equipment, bow components and accessories for authorized retailers all over the world. When it comes to building the ultimate bow, without a doubt it’s got to have speed, a smooth draw-cycle, tack-driving accuracy, and a dead-silent shot….all wrapped up in a light-weight package. This is the heart of Mathews innovation. It is what inspires Mathews founder Matt McPherson to continuously develop and refine the compound bow. The Creed™ packs over two decades’ worth of single-cam advancements into the all-new SimPlex™ Cam and produces speeds up to 328 feet per second with a generous 7” brace height.

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The Springfield Armory began the manufacture of muskets in 1794. For the next 150 years, Springfield Armory functioned as a supplier for every major American conflict, as well as a "think tank" for new firearms concepts.

 

The U.S. government closed the Armory in 1968. However, in 1974 a family by the name of Reese rescued the brand and concept of "Springfield Armory." We are proud to carry firearms manufacture by Springfield, especially the XD series of handguns.

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Whether testing your skills in competition, polishing them at the target range, or defending your home, there are certain things you demand from your firearm: absolute reliability, consistent accuracy and optimal safety. With a Beretta, you're also guaranteed; innovation, versatility, & superior workmanship. The automatic choice of marksmen, sportsmen, and military worldwide, Beretta pistols are a triumph of design and reliable performance.

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Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market.

 

The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. Ruger has a rugged, reliable firearm to meet every shooter's needs.