Welcome to the NEW Norton Sporting Goods Site!

The History of Norton Sporting Goods


Norton Sporting Goods, as we know it, began in 1968 when Howard and Susan Dean purchased the small hunting and fishing store just west of the Delaware Wildlife Area. They immediately went to work remodeling the interior of the store to create an attractive and appealing retail space.


The first major addition to the store came in the early 1970's when the old “Bait Shed” was demolished and a new tackle and bait area was added. It was also at this time that the roof line was changed to the barn style that the store has today.


The store has always been a family business. During the 70's, '80's and '90's, all three of the Dean kids helped out at the store. In 2001, Howard and Susan's youngest son, James, took over direct management of business operations. In 2009, the building was expanded again, adding more display space for archery, tackle and guns.

Today, you can find James at the store almost any day of the week, along with Zack Stutler, a longtime employee and James' brother-in-law. And although Howard has cut back a little bit, he can still be found at the store, sharing his 45-years experience in the business with employees and customers alike.


The most important part of Norton Sporting Goods, of course, is our loyal customers – some of whom have been shopping with us for decades. Our goal is to provide the products our customers want and need at a price they can afford – all in a friendly and cordial atmosphere.


To all of our customers and friends, we say, “Thank you!” If you have not had the opportunity to stop by the store, we hope to see you soon.